As the holiday season approaches, it is extremely common for most people to think of winding down and forgetting about work for a while. For many Barbers, Thanksgiving is seen as a day off—a time to unplug with family and enjoy the holiday. But have you ever considered that working a few hours on Thanksgiving could be a strategic move to elevate your business?
Here are three solid reasons why cutting hair on Thanksgiving day could set you up for serious success.
1. Show Clients You’re Not Desperate or Greedy
When holidays roll around, a lot of barbers jack up their prices, assuming clients will pay extra for a last-minute, holiday-season haircut. But let’s be real—hiking prices during the holidays can come off as desperate and greedy, like you’re trying to squeeze a few extra bucks just because you can. Don’t play your clients like that. Instead, stick to your regular prices to show that you value your clients’ loyalty all year round and that your time isn’t suddenly worth more just because it’s a holiday. Clients will notice the integrity in your approach, and it’ll build trust in a way that’ll keep them coming back well into the new year. Behaving in an abundant way will set you apart from the crowd.
2. Build Client Loyalty by Going the Extra Mile
Thanksgiving is all about giving thanks. What better way to show appreciation to your clients than by being available when they need you the most? By opening up for a few extra hours on Thanksgiving, you’re proving that you’re dedicated to their needs. This can lead to unmatched client loyalty. Use the holiday as a chance to go beyond just cutting hair—send out holiday postcards or emails, do a giveaway, or throw in a small bonus for clients who book with you on Thanksgiving. When they feel appreciated, they’ll remember your commitment and loyalty. This isn’t just about one day; it’s about creating a client base that knows you’re dedicated to them year-round. These are the actions that establish that you see yourself as a serious business person and not treating barber as a hustle or still stuck on "employee mindset".
3. You’ll Still Have Plenty of Time for Thanksgiving Festivities
Thanksgiving dinner is usually an evening affair, with most families gathering around the table after 5 p.m. If you cut hair until noon or even early afternoon, you’ll still have plenty of time to relax, enjoy your family, and fill up on turkey and pie. Plus, clients who get a Thanksgiving day cut are likely to be grateful, and you might end up with some generous tips. The positive vibes from clients who feel prioritized on a holiday will set the tone for your business in the coming year.
"Your willingness to work during the holidays sends a strong message about your dedication to your craft, and clients will respect that".
By being available during the holiday season, you’re not just giving haircuts; you’re showing clients you value them and building a reputation that goes beyond your skills with clippers.
Take advantage of the holiday season to strengthen those relationships, and you’ll see it pay off long after the turkey’s gone.
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