As a Barber, you’ve probably dealt with two types of customers: the bargain hunter and the loyal client. The first is always looking for the lowest price, cutting corners on quality to save a buck. They’ll ask for a fade, then skip the beard trim to try to bring the cost down. These customers bounce from shop to shop, chasing deals, and do not care. You are gonna attract these type of customers by: charging the least for haircuts, offering free haircuts, and using low prices as your main marketing strategy.
They treat the cut like a commodity, thinking a quick lineup at the cheapest price is the best way to win.
Then there’s the loyal client—the one who chooses you based on trust, relationship, and experience. They know your shop isn’t just about the cut; it’s the environment, the energy, the conversation, and the consistency that keeps them coming back. They’re willing to pay more because they understand the value you bring to the chair. They’re not just paying for the service—they’re paying for the experience, and they know that can’t be found in a discount. You will attract these clients with: solid business policies, your quality service, respectful communication, growing yourself, and focusing on the experience you provide.
As a Barber, it’s up to you to recognize who’s sitting in your chair. Do you want customers who chase the cheapest price or clients who value the full package? Focus on building trust, creating an inviting environment, and offering an experience that’s worth more than a cheap cut.
Are you chasing the customer who is chasing the cheapest cut? Or are you attracting the client who seeks a high-quality experience?
Remember, the people you serve will only value YOU as much as they value THEMSELVES. If they think they aren't worth quality: they won't value it when you offer it. A person who does not think they are worth over $10 weekly or bi-weekly: is not the type of person who will keep your lights on.
In the long run, it’s loyal clients who’ll keep your business sharp and successful.
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